Beyond Growth Metrics
Rethinking people and culture in the tech industry: why the businesses that master growth so rarely master the people behind it, and what closing that gap requires.
By The Maverick Group Research
Foreword
Every organisation in this study could describe its growth targets in detail. Almost none could describe its people plan with the same precision. This report is about closing that gap.
Executive overview
The tech industry is defined by relentless innovation and rapid scaling. Yet while companies set ambitious targets for growth and profitability, many neglect the equally critical foundation of sustainable success: people and culture.
Research methodology
Between August and September 2025, The Maverick Group conducted in-depth research calls with over 20 organisations across the tech sector, including founders, CEOs, CHROs, HRBPs and independent people consultants.
Inside the full report
The report sets out the seven critical gaps, what the data tells us, the cost of cultural misalignment, The Maverick Group's solution pathways, and a practical route from insight to action.
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