Mary Fashanu speaking at a leadership event from a lectern
About

About The Maverick Group: Preparing organisations for tomorrow's opportunities.

The Maverick Group is a Growth Readiness Strategy & Advisory, founded by Mary Fashanu to help organisations make critical leadership, capability and organisational decisions through trusted advisory partnership.

Portrait of Mary Fashanu, Founder of The Maverick Group
Founder

Founder. Trusted adviser. Creator of the Growth Readiness Index™.

Mary Fashanu is the Founder of The Maverick Group. She works with founders, CEOs and executive teams to help organisations prepare for growth before growth tests them.

Her work spans business strategy, organisational development and people infrastructure. She is the creator of the Growth Readiness Index™ and the AIDRA Transformation Framework™, and leads research, executive advisory and transformation programmes focused on building sustainable organisational capability.

The Maverick Group is deliberately small. Clients work directly with Mary throughout each engagement, which protects continuity, discretion and the kind of honest counsel that only comes from a relationship built on trust.

Visit Mary Fashanu's website

  • ✓Growth Readiness diagnostics, evidence-led and board-ready
  • ✓Executive advisory for founders, CEOs and People leaders
  • ✓Organisational design, capability and operating model work
  • ✓Leadership and culture intelligence
  • ✓Transformation programmes built on the AIDRA Framework™
  • ✓Research and market intelligence on growth readiness
15+

Years in organisational strategy and advisory

2

Proprietary frameworks: GRI™ and AIDRA™

6

Levels of engagement, from insight to partnership

5

AIDRA pillars applied to every engagement

Mary Fashanu speaking from a lectern at a leadership event
How We Work

An adviser and diagnostician, not a supplier of decks.

Our approach is evidence-led, commercial and direct. We invest time in understanding the organisation, the leadership context and the pressure it is under before recommending anything. That means clients receive honest counsel, not a generic programme.

We will tell you when the brief needs to change, when the real constraint sits elsewhere, or when the organisation is not yet ready for the growth it is chasing. That candour is the difference between a considered decision and an expensive one.

"Growth should strengthen an organisation, not expose it."
Our Mission

To help organisations build the leadership, organisational capability and people infrastructure required to prepare for growth, scale successfully, and sustain high performance.

Our Vision

To become the trusted authority in Growth Readiness, empowering organisations worldwide to grow with confidence through stronger leadership, resilient systems and sustainable capability.

Recognition & Affiliations

Recognised for impact. Connected where it counts.

Mary Fashanu speaking at the Limitless by Confluence Conference
  • ◆Creator of the Growth Readiness Index™
  • ◆Creator of the AIDRA Transformation Framework™
  • ◆Published research on organisational readiness and the costs of inaction
  • ◆Advisor to founders, CEOs and executive teams across growth-stage organisations
  • ◆Speaker on leadership, culture and organisational capability
  • ◆Partner to People and Talent leaders scaling teams under pressure
From the Room

Where the work happens: leaders, questions and honest conversation.

Moments from our leadership events, where founders, executives and boards work through the realities of growing without breaking.

Mary Fashanu speaking on stage to the audience
Speaker addressing the room with attendees seated around her
Attendee asking a question during an open discussion
Audience listening closely during a session
Panellist speaking with the audience gathered around
Panel discussion in front of a full room

Event photography · The Maverick Group

Trusted by Leaders

What people say.

"Powerful conversations and insights. Your research focused on the real cost of losing talent, and it should be the start of the conversation. More to come. Thank you for sending this to me and the work we will continue to do."
Wayne B.
Leader & Collaborator
"Powerful session, Mary! Knowing better does not always equal doing better - that's the gap where real change gets stuck. Honest conversations like this are the first step."
Patrick E.
Event Attendee
"Strong content, flawless delivery and instructive, challenging conversation."
Valentina O.
Client
"Working with The Maverick Group was one of the most valuable decisions we made at the early stage of building Regal Essence Beauty Studio. We had the vision and the documents, but they helped us bring our culture to life in a way that our team could actually experience day-to-day. From onboarding to team wellbeing and progression, everything became more intentional and aligned. The culture health check was particularly powerful - it gave us real insight into how our team was feeling and where we needed to grow. What stood out most was their focus on leadership and the support we received with the right foundations to build and scale on. They didn't just give us tools, they helped us understand how to lead culture properly. As a result, we've built a more positive, structured, and aligned working environment that we're proud of."
Regal Essence Beauty Studio
Client
Selected Engagements

Trusted to deliver when it matters most.

01

Preparing a Founder-Led Business to Scale

Operating Model · Leadership Capability · Founder Transition

Challenge

Rapid revenue growth had outpaced leadership structure, decision rights and people systems, leaving the founder as the single point of failure.

Solution

Ran a full Growth Readiness diagnostic across leadership, culture, systems and performance, then designed a phased operating model and leadership development plan.

Outcome

Clear decision rights, a functioning leadership team and a capability roadmap that allowed the founder to step back from daily delivery.

02

Rebuilding Capability Through Organisational Change

AIDRA™ · Retention · Manager Development

Challenge

A restructure had removed institutional knowledge and left managers without the systems or confidence to lead through change.

Solution

Applied the AIDRA Framework™ across Attract, Integrate and Develop to rebuild onboarding, management practice and internal progression.

Outcome

Stabilised retention, restored manager confidence and created a repeatable development pathway across the organisation.

03

Board-Level Clarity Before an Investment Round

Diagnostics · Board Advisory · Growth Readiness Index™

Challenge

Investors were probing organisational risk and the executive team lacked evidence of readiness beyond financial performance.

Solution

Delivered a board-ready readiness assessment with scored maturity levels, risk exposure and a costed plan for closing the gaps.

Outcome

The board entered diligence with a defensible view of organisational risk and a prioritised twelve-month readiness plan.

Ready to discuss your growth readiness?

Whether you are preparing to scale, rebuilding capability after change, or facing a leadership decision that cannot go wrong, we welcome a confidential conversation. No obligation, handled directly by Mary Fashanu.

Book Your Growth Readiness Discovery CallOur services